A value becomes part of the working culture when it changes choices, not merely when it appears in a document.
What to look for
- 01
Distinguish the written statement from how people experience the company.
- 02
Connect values to people, product, and process decisions.
- 03
Revisit language when employees interpret it differently from leadership.
Keep in mind
A reported account of Twilio’s experience, not an independently measured claim that its values caused business success.
Try this next
Choose one written value and find a recent decision it changed. If nobody can find an example, discuss what the value should require in practice.
Get the handbooks templateNotes and exercises by Awesome CTO. The original work belongs to First Round Review, with Jeff Lawson.
