Our reading notes

The North Star Metric

A product-metrics framework centered on a measure of customer value, useful for testing whether a team’s activity measures connect to product outcomes.

What to look for

  1. 01

    Explain how the proposed metric reflects value experienced by customers.

  2. 02

    Discuss how teams can influence the metric without making it easier to game.

Keep in mind

A framework advocated by an analytics vendor. One headline measure cannot replace guardrails or capture every product and stakeholder outcome.

Put it to work

Try this next

Take a current product metric and describe a plausible way it could rise while customer outcomes worsen.

Get the product template

Notes and exercises by Awesome CTO. The original work belongs to Julia Sholtz, Amplitude.

Work through the bigger question.

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